Attraction bureau
your partner in building an attractive IMAGE AND BETTER WORKPLACE
#experience
#brand
#insight
#Inclusion
About us
The coaches of the attraction bureau are Miikka Huhta and Visa Myllyntaus, attraction consultant and in-house expert.
Miikka is a doctoral researcher at the Finnish Center for Artificial Intelligence (FCAI), where he focuses on organizational communication around artificial intelligence. Previously, he worked as a director at the consultancy firm Miltton, advising organizations on employee experience and employer branding.
Visa is one of Finland’s most experienced in-house professionals in recruitment, employer branding, and employee experience, with a background at publicly listed companies like the K Group and L&T. He currently works at Alma Media, focusing on reward and performance management.
We have together authored two books on better workplaces. First one was focused on employer branding and employee experience. We continued that work by writing a book on Diversity at the Workplace to help organizations become better employers for all their employees. The frameworks and tools from our books form the foundation of our work, but we’ve since evolved and expanded them through our current roles and through Attraction Bureau projects.
If you’re looking for support on topics like employer attractiveness, ethical AI and employee engagement or wellbeing, we’re here to help—through training, coaching, consulting or keynote talks.
Services
Training
€1800-2500
Training and coaching related to employer branding, employee experience and employee insight. Previous training participants have been for large listed companies, SMEs and public organisations managers and executives as well as HR, communications and marketing teams.
The price depends on how the training is conducted and the amount of customisation. For live events we charge +500€ and travel expenses.
Key Note
speech
€3000-4000
Inspirational speech for your event.
Previous speeches for example for the Portuguese training company Salinas and in Finnish Alma Talent's seminars. Topics have included the great resignation, the developing the employer image, creating a competitive advantage from employee experience and solving public sector recruitment challenges.
For live events we charge +500€ and travel expenses.
Coaching
€4000 - 5000€
A coaching session designed and facilitated according to your need. We will work together to create a concrete solution to your specific challenge. Topics include identifying the touchpoints of the employee experience or making an employer value proposition.
For live sessions we charge +500€ and travel expenses.
References
“The key note was a great inspiration for our supervisors. Everyone certainly understands the importance of employee experience in management. The different thing is how many actually do it in a systematic way. I think your book will give a lot of practical tips on this. The presentation already served as a great wake up call regarding the topic. "
— Taru Lehtinen, Business Area Director
Alma Talent
“We gathered feedback on Visa and Miikka's speech in the Talentech Day webinar. They were rated 4.8/5! The participants liked the speech and tips and got inspiration for their own work. Excellent!”
— Angelika Toivanen, Digital Marketing Specialist
Talentech
Employer branding and employee experience
-book
#carrotbook
Cub Scout Manual for Building an Attractive Workplace
We wrote the first book that has holistic point of view to employer attractiveness. The book covers the principles for researching, building, managing and developing a better workplace and employer image. The handbook, which is strongly based on theory, provides learning, inspiration and tools for both those who work on the topics and those who are just interested in what it takes to become an attractive workplace.
📘The book was published in 2021 in Finnish by Alma Talent.
🏃Finalist in the Business Book of the Year 2023 competition
Diversity at the Workplace
-book
#onionbook
A leadership guide that tackles diversity from multiple angles and offers a wealth of practical tools.
The Diversity at the Workplace -book is grounded in 49 expert interviews and a review of nearly 400 sources. It is designed for leaders and organizational professionals who want to explore diversity-related themes within the Finnish workplace context. This comprehensive guide helps readers grasp what diversity is about, why it matters, and what actions they can take to advance it in their own organizations - with a Finnish twist.
After all, who wouldn’t want to belong – and be valued as their authentic self at work?
📘 First edition 2023
🏆 WINNER of the Business Book of the Year 2025 award
from our readers
“The best thing about this book is that it doesn’t underestimate the reader or claim that work on the employer brand and employee experience would be easy. Because it is not. Miikka and Visa do not offer simplified gimmicks but instead a comprehensive workbook for those who are ready to look at the horizon and start shoveling. A strong reading recommendation for anyone working on or interested in the topic!”
—Juho Toivola
organizational psychologist and recruitment trainer
“I liked that the content is split into clear sections that make it easier to both browse and focus on a specific topic without having to read through the entire book. Particularly valuable sections are both the comprehensive section on employee insight and the practical tools for attraction. Based on my experience, I dare say these are really of great benefit to the book’s readership.”
—Susanna Rantanen,
the developer of the Magnetic Employer Branding Method™️
“An excellent book that I definitely recommend reading to anyone who wants to increase their overall understanding of employer brand and employee experience or want to promote hands-on work on these themes.”
—Tiina Rolig
HR director
CONTACT DETAILS
info@vetovoima.com
Miikka +358 40 588 1254
Visa +358 50 344 1136
Attraction Bureau Ltd
Company id 3249382-3